GS1 Sunrise 2027: What It Means for You

The global barcode landscape is entering a major transformation. GS1’s Sunrise 2027 initiative mandates a shift from traditional 1D barcodes (UPC/EAN) to 2D barcodes—namely GS1 DataMatrix and GS1 Digital Link QR codes—across retail point-of-sale systems by the end of 2027.

GS1 Sunrise

🔍 Why the shift to 2D matters

While linear barcodes have served well for over 50 years, they’re limited in capacity and consumer engagement. With 2D barcodes you can encode not just the GTIN, but also batch/lot numbers, expiration dates, serialized data, URLs, and more . Consumers can scan codes with their smartphones to access nutrition info, sourcing details, promotions—or verify authenticity via GS1 Digital Link.

🌍 GS1 Sunrise 2027 Timeline & transition phases

The rollout is phased:

  • 2025–2026: Brands begin adopting dual marking—printing both UPC/EAN and 2D codes on packaging.

  • By end-2027: POS systems must support 2D scanning, with many retailers enforcing full 2D compliance

During this period, GS1 urges manufacturers and retailers to evaluate readiness using its Barcode Capabilities Test Kit, ensuring scanners and software can process 2D codes properlybar code types

🚀 Operational benefits across industries

Inventory & logistics: Enhanced traceability and real-time tracking make supply chain more efficient.
Recall management & safety: Batch-level info improves responsiveness and reduces risk.
Consumer trust: Transparent product data builds brand credibility.
Sustainability & authenticity: Visibility into sourcing and production practices supports ethical sourcing and anti-counterfeiting efforts.

Retailers like Walmart and Wegmans—and even merchandise categories beyond food—are gearing up to require 2D compliance for shelf space, making adoption increasingly essential for market access .

✅ How businesses can prepare

New Fixed Mount 1D/2D Bar Code Readers

New Fixed Mount 1D/2D Bar Code Readers

  1. Audit systems: Confirm scanners, printers, and software support GS1 2D formats.

  2. Test dual-marked packaging: Pilot both code types to validate scanning performance.

  3. Upgrade labeling tech: Ensure high-resolution digital or inkjet printing capabilities.

  4. Train staff: Teach employees how to handle 2D scanning and the added product metadata.

  5. Leverage GS1 resources: Use implementation guidelines, test kits, and support tools to get compliant efficiently.

Bottom line: Sunrise 2027 isn’t just a barcode update—it’s a supply chain and consumer engagement revolution. Brands and retailers who act now will gain a competitive edge and be fully operational as the industry transitions. Is your organization ready for the shift to 2D? Click here to find out what steps you need to take as a retailer, government, or manufacturer.