The Al Ritma is a high tech, high speed self-adhesive label applicator based on an innovative mechanical structure which matches sturdiness with versatility and modularity. The Al Ritma, whose body is IP55 rated, is designed for high performance and pinpoint label placement accuracy. This system includes 1 Al Ritma labeling head, 1 label tracing by fork photosensor for Non-Transparent labels, 1 product tracing by photocell, 1 unwind unit 300mm 12inch diameter, 1 rigid peeler bar with adapting roller mounted onto spring loaded bracket. Three versions are available for speeds ranging from standard 40mmin to Xtra 60mmin and up to High Speed at 80mmin. Specific functions available include but are not limited to label format storage, progessive regressive label counter and end of roll alarm. Al RitmaT is a print and apply unit based on the same structure and control logic as the Al Ritma, integrating a thermal transfer print engine allowing it to print variable data and bar codes.