Warning: Don’t Use These Colours for Your Barcodes

When you are designing your product packaging, you may want to create something other than the standard black and white barcode. But not all colours can be easily read by scanners. When selecting colours for your barcodes, focus on the contrast. The individual colours aren’t as important as ensuring you pair the right colours together. This will produce an appropriate contrast and guarantee scanner readability.

Your Best Combination

The best combination of colours is where the background reflects light and the bars do not. A light colour for the background contrasted with dark coloured bars will ensure scanner readability every time.

Avoid These Colour Combinations

Use These Colour Combinations

Bottom Line

If you are branching out beyond the classic white background with black bars, test your chosen colour combination to make sure the scanner can read the barcode.

 

Read also: Ten Steps to Barcode Implementation